Marketing Manager - Hula Hoops, Lighter Snacking & The Hundred

Marketing Manager - Hula Hoops, Lighter Snacking & The Hundred

Slough - hybrid (2-3 days per week in the office)

12 month Fixed Term Contract

Company Overview

KP Snacks is proud to be part of the Intersnack Group. With an annual turnover of more than €3 billion, the Intersnack Group has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond, employing more than 14,000 employees and 44 factories globally (33 in Europe, 3 in Australia, 3 in New Zealand, 2 in India and 3 in Vietnam).

In the UK KP Snacks consists of c2,300 colleagues across our seven factory locations and Slough HQ. We make great tasting snack brands such as Hula Hoops, McCoy’s, Pombear, KP Nuts, Butterkist popcorn, Tyrrells and popchips.

Salary: Negotiable (dependent on experience)

Some of the benefits you can expect to receive:

· Car allowance

· Medicash Health cash plan and Private Healthcare

· KP Pension Plan – matching contribution stakeholder pension plan (up to 7% of salary) which also includes life assurance and income protection

· Cancer Care

· Employee Assistance Programme

· Digital GP and Best Doctors (2nd medical opinion service)

· Access to KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools

As Marketing Manager, your core responsibilities will include:

Manage and lead the growth of a fantastic portfolio of fun family snacking brands, including the highest RSV brand in KP Snacks ‘Hula Hoops’, plus our Lighter Snacking brands Pom Bear, Skips, and Penn State pretzels. This role also leads our major sports sponsorship with The Hundred – an innovative cricket based platform, now coming into its 4th year and enjoying huge success. Leading a team of 3 (including 2 direct reports) towards shaping and landing plans across these areas.

As Marketing Manager, some of your day to day responsibilities will include:

• Responsible for Hula Hoops + Lighter snacking portfolio with a combined RSV of £280m
• Lead the strategic partnership for The Hundred and relationship with ECB (England & Wales Cricket Board)
• Create 3 year strategic direction and an in-year growth plan, along with an aligned business roadmap to achieve business goals
• · Define the brand positioning and lead approval process
• Accountable for brand communication strategy & execution, building strong relationships with agency partners (incl. ATL, BTL, Design, PR)
• Accountable for MAPEX budget towards excellent execution of key projects
• Champion the consumer, and leverage category & customer insights
• Identify new business opportunities and lead new product launches.
• Lead & coach development of team of 3, including 2x direct reports
• Focus on talent and capability development, fully embracing inclusion and diversity
• Leads for Profit margin expansion
• Creates a vision & roadmap for our People & Planet objectives
• Builds a performance driven culture

We aim to foster a diverse family-like culture where everyone can be themselves and feel a sense of belonging. The I&D program focuses on Culture, Leadership, Recruitment, and Equitable Progression. We operate an inclusive recruitment process to attract diverse talent and educate hiring managers on bias. Additionally, we run a comprehensive program addressing various diversity topics to promote an inclusive workplace. Join KP Snacks to be a part of a diverse and inclusive team that values individuality and promotes growth.

We wholeheartedly encourage individuals from diverse backgrounds to apply for this position. We are totally committed to creating a workplace where not one person feels they do not belong. Please just let us know if there is anything we can do to make the process more easily accessible for you or if you have any special requirements.

Whichever method you are using to apply, please ensure that your application clearly demonstrates the relevant skills we are looking for, with clear evidence to support.

Essential knowledge, skills and experience required in order to be considered:

• Previous experience at Senior Brand Manager or Marketing Manager level
• Line management experience
• Proven experience and capability in shaping and delivering brand plans
• High level of competency within Innovation Management, Brand Positioning, Packaging Development, Creative Development, Market Data Analytics and Agency Management

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