Brand Manager

Brand Manager - McCoy’s

Location (Hybrid - min of 2 days per week in the office) plus relevant agency and factory site travel.

Join our snack-loving team! We're looking for a Brand Manager to join our McCoy’s brand team at KP Snacks. Fancy being part of a group where your ideas matter and your growth is celebrated? Keep reading – this might just be your next adventure! 

Our Brand Managers play a key role within the brand team to deliver marketing plans and growth in line with brand strategy and targets.  

The role will support with tracking and reporting on performance, managing projects to launch, supporting on ATL & BTL campaigns, creating inspiring retailer and colleague engagement plans  

What’s in it for you?  

We believe in giving back and making sure you're happy and thriving. Here's a taste of what we offer: 

• Attractive salary, depending on the skills and experience you can bring 

• Bonus scheme – with an excellent track record of over-achievement 

• £6k car allowance

• Annual Salary Review 

• Medicash health cash plan/Private healthcare/Digital GP/Best Doctors (2nd Medical Opinion service) and Cancer care 

• Company sick pay (eligibility criteria exist) 

• Holiday buy scheme 

• Electric Vehicle Scheme 

• KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools 

As a Brand Manager, what will you be doing? 

1. Lead Brand Planning & Execution
   Support delivery of the annual brand plan, including brand and competitor diagnostics, identifying insights, and managing key brand-building activities, as well as responsibility for optimising the brand P&L.

2. Drive Innovation & Product Development
   Manage EPD (Everyday Product Development) projects, product quality reviews, and delivery of cost and simplification initiatives.

3. Execute Brand Communications
   Brief and manage elements of the brand communication plan, ensuring consistent execution of BDAs across all touchpoints.

4. Enhance In-Store & Shopper Marketing
   Collaborate with the Shopper Marketing team to drive in-store presence and address physical availability opportunities.

5. Oversee Design & Executional Excellence
   Lead packaging and design execution, including print runs/trials, and deploy Mapex tools on key projects.

A little bit about our location

Our Slough HQ is home to our Corporate & Commercial teams (e.g Sales, Marketing and Finance, among others). We’re all together on one floor and it’s a bright and vibrant, open plan space with lots of different seating and meeting room options that can accommodate any type of conversation from 121’s, team meetings, private soundproof phone booths to a Boardroom setting. We encourage our colleagues to converge and collaborate 2-3 days per week (usually on Tuesdays, Wednesdays or Thursdays).   

Who are we?  

Glad you asked! We're KP Snacks, proud to be part of the Intersnack family. Picture this: over 15,000 of us, spread across more than 30 countries, all working together to create the snacks you love. From Hula Hoops to McCoy's, we're the team behind your favourite munchies. 

Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. But don't let our size fool you – we're as close-knit as they come. We believe in speaking our minds, celebrating our differences, and pushing boundaries together. 

Diversity isn't just a buzzword for us.  We're on a mission to create a workplace where everyone belongs. So, even if you don't tick every box, we want to hear from you! Your unique perspective could be just what we need. Also, if there's anything we can do to make this process easier for you, just give us a shout. 

We’d love to hear from you if you can demonstrate the following knowledge, skills and experience:

• Strong analytical capability  

• Creative thinker 

• Project Management experience 

• Organised and a strong problem solver 

• Growth Mindset 

• Previous FMCG experience with at least 12 months experience as a Brand Manager

• Line Management experience is preferable

• Competent user of Microsoft Packages including Powerpoint, Excel, Outlook and Word

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