Assistant Brand Manager - McCoy's

Assistant Brand Manager - McCoys
Slough (HQ)

We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.
We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.

Join our snack-loving team
We’re looking for an Assistant Brand Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.

About the role
We’re looking for a curious and driven marketer to join our Brand team at KP Snacks. This is a brilliant opportunity to work on McCoy’s, a brand worth nearly £200m RSV and the UK’s number one ridged crisp brand! You’ll be working in a fun, friendly, and fast-paced environment, and you’ll play a key role in delivering our marketing plans, shaping campaigns and supporting product development. With high-profile partnerships like the NFL, this is your chance to work on bold, impactful campaigns that get noticed.

What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:

• Annual bonus scheme, with a strong track record of overachievement

• Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care

• KP Pension Plan – contribution matching up to 7% of your salary

• 25 days holiday, plus the option to buy more

• KP4ME – our online platform for benefits, discounts, wellbeing tools and more

What will you be doing?

• Support the brand team to shape and deliver the 3-year brand strategy and plan for McCoy’s

• Lead cross-functional projects through our stage gate process

• Collaborate with agencies to bring TTL campaigns to life, including NFL activations

• Analyse brand performance and consumer data to generate insight-led actions

• Manage the marketing budget, including tracking, reporting and PO processes

Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.

We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.

We’d love to hear from you if you can bring:

• Strong knowledge of brand marketing and consumer behaviour

• Practical skills in project management and performance analysis

• Relevant experience in FMCG, food or retail marketing

• Bonus points for digital campaign experience or analytical tools – but don’t worry if you don’t tick every box

• A growth mindset and a collaborative approach – you’re curious, proactive and ready to learn